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Building a brand? Honestly, Honesty Is Key

Honesty. A word you have been hearing your entire life. Ever since you were a little kid you heard from your parents or loved ones telling you to be honest. All throughout your schooling or jobs or everyday life you hear honesty being a big term that comes up. Why is this?

Why is it important to be honest? Why not just lie or cover up the truth behind what you are actually telling? Why not just say nothing at all? Why be honest?

Being honest is very important for many reasons. One is due to the fact that it gives you credibility and allows you to have a clear conscience with yourself. Also it allows you to know you are doing as best as you possibly can to tell the whole truth instead of some made up story.

With this in mind, you may ask yourself what does this have to do with entrepreneurship or personal development?

Honesty is something that can be used to really hope build your following and impact on the people who are in your circles. The reason behind this is due to the fact that you will be forming a relationship with the people who are following you. When you do this you are forming a credibility and this credibility is formed through honesty. Being genuine and authentic allows your followers to know you are just like them and no one high-and-mighty.

Taking the honest approach allows you to really form a good and interactive audience that could in turn provide you revenue or exposure or whatever it may be you are looking for.

Sure in some cases people have been successful being dishonest but there’s a massive downside to this. Usually once the person is exposed for being dishonest the entire time it will completely discredit them and could be crippling to their brand or business.

How can you be more honest on social media? Simply speaking, just be yourself! Obviously still promote your brand and content and all of that but do it in a more genuine and authentic way. Doing this will give you more engagement and credibility with your followers. Also be sure to leave honest feedback on other people’s content which will give you a little more exposure and a potential opportunity for audience growth. These are just a few of the many ways that you can implement honesty on social media. Doing so will open so many doors as you go along your entrepreneurial journey. 

So with that in mind, remember honesty can help you in so many ways. It will build your credibility, build your brand, grow your business, grow your following and make you feel better as a whole.

Going this route can be a game changer for your brand and business. In the coming days try out a more honest approach and the results will speak for themselves!! 

Jan Longshadow
I am a coach, mentor, author and radio presenter with a passion for positivity. I founded in 2016.

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